svclab

Semiotics as a science studying the ways that signs are formed, analyzed and understood within a culture, provides a platform of unlimited visual inspiration. The concept of the logo for the Semiotics & Visual Communication Lab is based on the multimodal nature of Typography, having two sign systems juxtaposed together for communication; the Letters and the Signs, combined they form the name and philosophy of the Lab (Semiotics & Visual Communication Lab) but as individual characters (signs) they reserve a unique and the same time an alternative semiotic concept.