The 7th United Design Biennial Expo, Shanghai +view..




poster design


Adobe illustrator


The program Semiotic Theories & Advertising Practices brought together a variety of academic experts to examine the broad subject of Semiotics in the context of Advertising Communication.
Semiotics as a science studies the ways that meaning is formed, analyzed and understood and provides a platform of unlimited visual inspiration. On the other hand Advertising is a discipline that takes advantage of the communicative influence of signs.


The poster attempts to show the strong visual communication influence of signs, by composing simple key forms and other symbolic abstract elements, in order to allow the viewer to visually interact and interpret the poster.


• 7TH UNITED DESIGNS INTERNATIONAL BIENNIA CATALOGUE / Published by United Designs Alliance Headquarter (Korea)/
Page 115 / 2014

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