semiotic.theories.and.advertising.practices


+client

Semiotics & Visual Communication Lab

+date

2014

+category

poster design & editorial

+tech

illustrator


+description

The program Semiotic Theories & Advertising Practices brought together a variety of academic experts to examine the broad subject of Semiotics in the context of Advertising Communication.
Semiotics as a science studies the ways that meaning is formed, analyzed and understood and provides a platform of unlimited visual inspiration. On the other hand Advertising is a discipline that takes advantage of the communicative influence of signs.
The poster attempts to show the strong visual communication influence of signs, by composing simple key forms and other symbolic abstract elements, in order to allow the viewer to visually interact and interpret the poster.

 

 

+publications

CITY PRESS (CY)
Publish Number 195 / Feb 2009

+publications

CITY PRESS (CY)
Publish Number 195 / Feb 2009

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